WTF is “Friction-Maxxing?”
Lately I’ve been thinking about friction-maxxing—a concept that’s been buzzing around as we head into 2026. I first encountered it in an article by Kathryn Jezer-Morton, and it really made me pause. At its core, friction-maxxing is about choosing discomfort and challenge over ease and automation—not out of masochism, but because friction helps us actually …








