“You press the button, we do the rest.”

The title of this post recalls the earliest days of photography. It was an early slogan of the Eastman Kodak Company.

The company was formally founded by its incorporation on May 23, 1892. The company emerged after a merger of the Eastman Company (started in 1890) and the New Process Film Company (a newcomer to the business world). 

The Rochester, New York Democrat and Chronicle announced the new company in its Tuesday, May 24, 1892 edition

The company dominated the photography market until the 1980s when Japanese manufacturer Fujifilm began taking away market shares from Kodak. That competition and the digital camera revolution of the early 2000s forced Kodak into bankruptcy in January 2012. 

Since surviving the bankruptcy proceedings, Kodak has continued to operate in the film realm for hobbyists and the motion picture industry while positioning itself in the ink and paper market for digital photographic printing. 

To explore how this New York State company grew into a global powerhouse, watch the YouTube video “How Kodak invented the “snapshot'” by Vox Media.


PHOTO CREDIT: The Eastman Kodak Company world headquarters is in Rochester, New York, on Friday, April 29, 2022. Photo by Ted Shaffrey

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ERIC SCOTT MILLER

In our fast moving world, photography helps us  slowdown and appreciate the individual moments in life. From the local nature park to a high school athletic event life’s beauty is there for those who want to see it.

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